Carol Schroeder recently shared how local shops help our communities and their environment. I liked the excerpt below from her post:
”Returns are one example of something local shopkeepers do better than Amazon and other giant web retailers. The e-commerce return rate is estimated to be two to three times that of brick & mortar stores – averaging a shocking 20%-30%. According to The Guardian, a returns platform “recently calculated that only 50% of ...
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We support the shop local ecosystem, and an ingredient in that is local jobs. Marc Levinson in The Wall St. Journal reviews two books that address made-in-the-U.S.A. ventures.
Spoiler alert: Doing the right thing often costs more. These all likely cost more: Shopping local, using local labor, and running local manufacturing. If you’re involved in one of these area, we hope you’ll appreciate those in the others. I’ve met local shop owners that outsource their ...
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A shopper, Joshua Looby, shared this reply to the email he received after placing an order on our Shop Local platform:
"Thank you, Jason, I love small business it's the backbone of the country and the world really. It's nice to see this level of care and customer service that most large-scale companies have forgotten about."
Joshua made a purchase at Thalia and Dahlia, an indie retailer in Ohio. After placing his order, Joshua received an email from Jason Solarek, Shop Local...
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A shopper, Cindy, shared this reply to the email she received after placing an order on our Shop Local platform:
"LOVE supporting local businesses! Thank you for your nice email -- what a lovely touch! Best, Cindy"
Cindy made a purchase at White Peacock, an indie retailer in Colorado. After placing her order, Cindy received an email from Jason Solarek, Shop Local's Founder & CEO, thanking her for supporting local and placing an order with an indie retailer.
Bath & Body Works reduced the time it takes to make a bottle of soap from 90 days to 21, shares The Wall Street Journal. It also reduced the number of miles the parts travel from 13,000 miles to a just a handful of miles. Part of the solution: the company trimmed out China and Canada.
BBW was able to move production to the US largely due to robots and computers. In China, 50 people may work on a bottle. In the US, labor is too expensive. The company replaced the 40 people with...
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How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
Nice to see this sign at an indie store, The Art of Simple, in Seaside, Florida.
“You may not know this, but if you shop with Amazon.com, you are not supporting small local businesses. If you want Amazon to be the world’s only retailer, keep shopping online at Amazon.com.
If you enjoy shopping in our store, buy from us. We appreciate your support. Thank you.”
If I were asked, I’d recommend these tweaks to this:
How to share your interests and experiences with your team by adding a bio to your staff profile.
May 1, 2023
People around you have great experiences and unique interests. Let’s help you learn about them—and share yours. Your account has a new feature: You can now add bio information to your staff profile. The new "About" field in your staff profile allows you to share what you do and what interests you. This bio text is displayed on your Team page and can be viewed by other staff members.
By default, the "About" field will pre-populated with &...
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How we can celebrate indie stores and promote sales by hosting a Save Local event.
February 23, 2023
When one thinks of shopping locally, some consider it an act of charity. One may pay more and get less selection. That’s not a recipe for success. In contrast, the world’s most successful retailers, Walmart and Amazon, operate on just the opposite principles: low prices and massive selection. When I’m in Walmart's Panama City Beach location, it’s so massive I feel like I’m in the Giants' stadium. Amazon sells 12m items on its website (350m if you count the third-...
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I discovered a page on Amazon’s site proclaiming that Amazon supports small businesses. That is news to me and many small businesses which have been attacked by Amazon, its deep pockets, and its army of millions of delivery people and thousands of warehouses. Amazon’s page says it helps small businesses, which it defines as having under 100 employees and less than $49 million in sales. (It says it uses Gartner’s definition.)
Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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In the early 2000s, the board game Cranium became a hit. The game combined elements of Scrabble and Pictionary with the goal of helping more people enjoy playing a game. Richard Tait, who created Cranium and sold it to Hasbro in 2008 for $77.5m, passed away in July. Like Mr. Tait, I had been a paperboy, but he went beyond what I ever offered: he came up with a new service that sold breakfast sandwiches along his newspaper route. He increased profits and made customers happier. ...
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Bridge has updated your Bridge Shop's domain address. Your site's URL now includes "myshoplocal.com." If you look at the top of your account, you will see this domain in the web browser's URL field. Specifically, we changed the URL from [YourBusinessName].bridgecatalog.com to [YourBusinessName].myshoplocal.com.
My friend works at the Swiss running shoemaker ON. She recently texted me and suggested I try their running shoes. Three weeks later, I was handling two boxes of their Swiss engineered shoes. On one ON shoe, there is a little Swiss flag and the words “Swiss Engineering” printed. When I get a pair of Nike’s, they don’t say "Beaverton-engineering" or "US-engineering." Nor do Adidas shoes proclaim “German engineering.” ...
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Do you love a great deal on a t-shirt or TV? Sure, we all do. Yet, sometimes when we shop, the lower the price we pay, the less we pay: people. People that make the goods (factory workers) and people that sell the goods (aka indie store owners) are the victims in the discount-pricing rush.
Today’s Times shares that making a bathing suit in Sir Lanka costs about $4 per unit while in Portugal it may cost $16. In NYC, the minimum wage is $15/hour—making production in NYC ...
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Bridge has added a new feature to your retail shop. At the top of your Bridge Store, there is now a banner that promotes shopping local. This banner quickly conveys that buying from your Store helps your store and your community.
The text says, "Thank you for supporting your local shop & people in your community."
Introduction banners like this are important. We see them on a variety of sites, including on Bookshop.org and Faire.com. (Read more about the ...
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While eating a slice of coal-fired pizza at Arturo’s in Soho yesterday, and getting an occasional whiff of Houston Street garbage, I had to admit: I was at a loss for insight to share with my coworkers this week. Each week, I send out a motivational message to my team that precedes a summary of what they accomplished. We call this report the Brick report. This would be my seventy-second Brick introduction: What else could I say--and would they miss it if there was not an introduction...
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Some people like to sit on the sofa and eat Ben & Jerry’s ice cream. I roll my eyes at this because I’m very different: I like to read the Wall St. Journal’s Christopher Mims …while eating an entire pint of Ben & Jerry’s on the sofa. This past weekend, Mr. Mims suggested companies may be reassessing where they source products, some even considering more domestic production. The motivation for this started a few years ago with the U.S.-China trade war, ...
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I recently saw an advertisement for Windows 11 in Wired magazine. I thought: “Wow, finally something from Microsoft that someone can understand: a logical name for their software offering.” I recall a time when Microsoft had a confusing litany of software names including: NT, 98, 2000, Millennium (ME), Windows XP, and Vista--before finally relegating those clumsy names to the desktop recycle bin and adopting a simple, progressive number system. Apple has been naming its ...
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